Darley Stud Management Ltd

Darley is the world’s leading thoroughbred breeding operation, standing more than 60 stallions across four continents. CPL is responsible for producing all of Darley’s marketing collateral: we write much of its marketing copy; carry out photo-shoots all over the world; design for both print and the web; print and distribute a wide range of material; and design and place adverts in newspapers, magazines and websites.

We have also worked with Darley to develop fresh marketing and communications campaigns, to establish clear brand identity guidelines for the organisation, and to seek out results-oriented ways to use digital media to promote Darley’s operations.

The quality of Darley’s marketing collateral was recognised when the four Darley bloodstock catalogues created by CPL for 2011 won the award for best Specialist Communication at the International Content Awards, beating entries from Boden, Tesco and Knight Frank. The  judges commented: ‘There’s a practical substance to this publication that’s genuinely unique. It’s incredibly clear with striking typography and a global appeal.’