We were thrilled with the shoot that CPL did to tie in with the launch of Inspire magazine. The team produced a slick, vibrant and informative video, and we’ve been able to share it with thousands of people. Well done!
Head of Fundraising, Arthritis Care
Video production service
CPL’s video production service offers us the opportunity to further improve the digital magazines, websites, apps and e-newsletters we produce on behalf of our clients.
Britain has become a nation of online video addicts; 2013 data from comScore shows that 80% of online Britons – and almost 47m Britons now have internet access – watch video online. On an average day, more than 17m Britons will watch at least one online video. In the constant competition for members and readers’ attention and time, adding video to your armoury can give you the edge. A well-made video has the power to grab attention and impress where the written word sometimes might not.
Our video editing and production team can put together a range of content, including packages linked to features that appear in client magazines, standalone items that clients can use to promote their products and services, and special films that bring alive events such as awards ceremonies, exhibitions and seminars. Existing clients benefit from our knowledge of their communications priorities, ensuring the videos are targeted and produced in a cost and time-effective way.
See some examples below and contact Mike Sewell if you are interested in finding out more.
Arthritis Care, the leading patient-driven charity, commissioned CPL to film two videos with its president, the actress Jane Asher, as part of the launch of the charity’s new magazine Inspire, also produced by CPL. In this video, Jane helps an Inspire reader with arthritis to bake a celebration cake.
The British Board of Agrement (BBA) is the UK’s major authority offering approval and certification services to the contruction industry. It asked CPL to make a video about the services offered by the BBA, which include testing and evaluation of construction products in more than 200 sectors.
The Trading Standards Institute asked CPL to record its Year Ahead conference, which is hosted jointly by the Institute and the Chartered Institute of Environmental Health.
Cambridge City Council decided to hold a festival encouraging young people to practise urban sports in a Cambridge multi-storey car park – and asked CPL to create a video of the event.
Mark Ivory, editor of Social Work Matters, the monthly digital magazine for the College of Social Work, explains his ambition to make it a ‘must-read’ title for members of the profession.
John Smith, managing director of GB Railfreight, talks frankly to Rail Professional magazine about the new business opportunities opening up to his firm 18 months after being bought out by a Eurotunnel subsidiary – opportunities that include carrying molten iron destined for SSI’s newly-acquired steelworks in Teesside.