Overbury Stud

Improving organic social media channels

Expertise

  • Digital development

Deliverables

  • Marketing services

The client

Overbury Stud, based in Gloucestershire, is a highly successful Stud committed to standing exciting, well-bred stallions who represent value for breeders keen to use young stallions who could be the next big thing.

The challenge

CPL have worked with Overbury for a decade on their websites, brochures and various marketing activities. In 2020, CPL and Overbury discussed the need to improve Overbury’s organic social media presence and develop a simple strategy that the in-house team could stick to and build upon.  

Overbury had quite a large following across social platforms but were not engaging with their audience via the content being created.

The solution

CPL analysed Overbury’s social media presence and produced an audit on current performance, including ideas to evolve and enhance the platforms. From this, we worked with Overbury to develop a strategy that worked for them and set up new processes to make it easier to keep the channels as active as possible.

The results

160%

increase in impressions across all social channels to date (when compared to previous year)

148%

increase in engagements across all social channels to date (when compared to previous year)

1,268%

increase in followers across all social channels to date (when compared to previous year)

“CPL were very knowledgeable about how to grow our organic social media platforms and put key tools in place to help us do this. With limited time within the team, these tools have helped us to stick to a schedule and we’ve been able to plan content ahead of time. The results also speak for themselves!”

Simon Sweeting
manager at Overbury Stud

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