Bold relaunch all set to make an Impact

The October 2018 issue of leading market research magazine, Impact, has an exciting new look.  

The perfect-bound quarterly magazine, for members of The Market Research Society (MRS), focuses on the business benefits and outcomes of research. Designed for market research professionals, the title encourages members to be part of the debate about this fast-changing sector.

CPL’s creative team has worked closely with the MRS editorial team to refresh the design, including creating a new masthead and content sections.

Editor Jane Bainbridge said:  "Our publishing partner, CPL, has produced a wonderful new look for the magazine. We've kept lots of the features that are working well, while adding new sections to reflect changes in the industry and ensure our readers are getting a broad, inspiring and relevant read."

CPL’s design lead Kevin Reed has directed the design revamp of Impact. He said: “When we created the first-ever issue of Impact it won a number of awards, including launch of the year from the International Content Marketing Association. We have been thinking about and working on this redesign for a number of months now and it’s great to get it over the line.”