Bring your message to life with animation

Conservation, computer games and cake all feature in CPL’s new animation showreel.

With limited opportunities to film in the past 12 months, more and more organisations have turned to animation as their format of choice. Whether it’s to publicise a new initiative, highlight a campaign milestone or to shout about a new product feature, animations offer a cost-effective and eye-catching alternative to traditional video – without having to worry if it will rain on the proposed filming day!

The last year has been the busiest yet for CPL animators with projects including:

“The joy of animation is how subjective and flexible it is,” said CPL’s head of video Will Mott.  “There’s no right or wrong approach and it’s a format that opens up so many intriguing and exciting possibilities to get your message across.

“I can only see its popularity continuing to grow. But as with any content, the key is to remember who you are targeting and what you’d like them to feel as a result”

As with traditional video there’s a whole range of options available – from a simple text-based explainer to a longer form illustration-led film. CPL’s team of experts will work with you on developing a narrative, visualising a storyboard, designing a style and ultimately ensuring that whatever medium you choose there’s a clear, compelling and engaging story at its heart.

To find out more, please contact Will at

Will Mott
is senior associate - video and client services
at CPL

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