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With limited opportunities to film in the past 12 months, more and more organisations have turned to animation as their format of choice. Whether it’s to publicise a new initiative, highlight a campaign milestone or to shout about a new product feature, animations offer a cost-effective and eye-catching alternative to traditional video – without having to worry if it will rain on the proposed filming day!
The last year has been the busiest yet for CPL animators with projects including:
“The joy of animation is how subjective and flexible it is,” said CPL’s head of video Will Mott. “There’s no right or wrong approach and it’s a format that opens up so many intriguing and exciting possibilities to get your message across.
As with traditional video there’s a whole range of options available – from a simple text-based explainer to a longer form illustration-led film. CPL’s team of experts will work with you on developing a narrative, visualising a storyboard, designing a style and ultimately ensuring that whatever medium you choose there’s a clear, compelling and engaging story at its heart.
To find out more, please contact Will at firstname.lastname@example.org