Client wins

CPL adds another professional body to its client list

The experts who focus on maximising and increasing the value of physical assets will be the subject of the latest magazine in the CPL stable.

CPL has won the contract to create Assets, the quarterly members’ publication for the Institute of Asset Management (IAM), kicking off with the August 2021 issue.

As part of the three-year deal, CPL will also work with the IAM to research, scope out and help deliver its long-term content strategy.

Established in 1994, the IAM has more than 2,000 Individual and 300 corporate members, as well as a network of 30,000 people globally. 

Liam Nolan, the IAM’s marketing and communications manager, said: “We are delighted to be working with CPL and excited by their plans to help us transform our members’ magazine and other content in the short and long terms.

“During the process of appointing a new content partner, CPL stood out for two key reasons: first, their expertise in creating and delivering content strategies for membership bodies like the IAM; and second, because they came across as an agency that would be proactive in building on what we have already. After a few weeks of working with CPL, I feel more convinced than ever that we made the right decision.”

“This is great news for CPL,” said CPL managing director Mike Sewell. “We are proud to add the IAM to the list of membership organisations we work with. Our editorial team, led by Helen King, and senior designer Kevin Reed, are already working on some exciting new concepts for Assets magazine, which will be produced in an online format using our CPL Portfolio digital publishing solution. 

“I’m looking forward to seeing the results in August, by which time we’ll also have begun a consultancy project to help Liam and his team scope out their longer-term content strategy.”

The contract win comes hot on the heels of CPL delivering a range of content projects for new client the Association of British Insurers and securing contract extensions with a number of other membership organisations.

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