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Cambridge charity for the homeless becomes second official CPL charity, in addition to educational project in India
CPL has set up a new partnership with Wintercomfort, a charity that has supported the homeless, or those at risk of losing their home in Cambridge, for more than 28 years.
We are using our content marketing expertise to shape the transformation of Wintercomfort’s communication and marketing over the next few months and beyond.
After carrying out an audit of the charity’s brand and visual identity, our marketing and design experts are now helping Wintercomfort to roll out a new suite of materials. These include a new logo, new colour palette and new strapline – “Opening doors”.
Supporters and stakeholders of Wintercomfort will first become aware of the new identity when its next newsletter is distributed during September.
Much of CPL’s work for Wintercomfort is being carried out pro bono (free of charge), while other elements are being delivered at cost only.
Sarah Halls, chief executive of Wintercomfort, said: “Our partnership with CPL has been hugely beneficial to our strategic plans over the next five years. CPL have brought remarkable skills and expertise to our communications and marketing work. We are a local charity meeting local needs for the homeless and vulnerably community in Cambridge and we could never have afforded to pay a commercial rate for these services.
“In the digital sphere that we all operate within, clear branding and imagery is an integral requirement – especially for an organisation such as ours that relies upon fundraised income. We are hugely grateful to team CPL for all their excellent work and we look forward to continuing to work together.”
The partnership with Wintercomfort will complement CPL’s support over the past few years for the Batemans Trust, a UK charity that supports underprivileged children and young people in Chennai, India.
CPL’s team runs the charity’s website and email communications, as well as creating a range of fundraising material. CPL is also a regular Batemans sponsor, helping to ensure the children under the charity’s care have far more opportunities in life than would otherwise be the case.
Alongside CPL’s corporate charity support, the agency’s staff raise thousands of pounds a year for charity.
For the 12 months starting in July 2019, CPL is taking part in Batemans’ Grand 100 campaign, which aims to see 100 companies, organisations or individuals raising £1,000 between them. For every pound raised by CPL staff to the £1,000 target, the company will match the amount.
CPL managing director Mike Sewell said: “We are delighted to have set up a partnership with Wintercomfort as it’s a local Cambridge charity that does amazing work for people in our community who face some serious challenges. It is great to feel that, by using our skills and expertise, we can help to boost Wintercomfort’s fundraising and communications.
“This means that, with Batemans and now Wintercomfort, we are supporting two relatively small charities that are making a big difference to people’s lives.
“Our team members also support many other charities and we are incredibly proud and grateful to them for what they do.”