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Team CPL scooped two gold awards at last night’s PRide awards, run by the Chartered Institute of Public Relations.
The See the difference campaign involved helping Cambridgeshire County Council’s social services team recruit more people to become support workers.
The initial target had been to recruit 40 new support workers within four months. In practice, by the end of that period, 52 people were either appointed or waiting to have their start date confirmed.
It was results like these – along with the creative content marketing executions delivered – that convinced the judges to award gold in both the ‘Best regional campaign’ and the ‘Best public sector campaign’ categories.
The PRIDE Awards, which cover the Anglia, Thames and Chiltern regions, were held at The Guildhall in Cambridge.
Mike Sewell, CPL managing director, said that teams from CPL and Cambridgeshire County Council had worked very closely together on the campaign.
‘We’ve really enjoyed working on this campaign, and the results are plain to see. As well as increasing the number of permanent support workers in Cambridgeshire, the campaign has also raised the profile of the role in the county.
‘These award wins are a much-deserved tribute to everyone involved in creating and executing this campaign.’
Since running the See the difference campaign, CPL has gone on to deliver a number of other recruitment marketing campaigns for Cambridgeshire, including for children’s and adult social workers.
UPDATE October 2019: the See the difference campaign has been nominated for two further awards – Best Use of Imagery and Best Consumer campaign in the Content Marketing Association International Content Marketing Awards.