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FIDI Focus reader survey reveals strong results

The latest reader survey for FIDI Focus, the members’ magazine for FIDI – the global alliance of professional international moving companies – reveals that it continues to be a valuable member benefit.

CPL publishes the magazine six times a year on behalf of FIDI. Aimed at senior managers across the industry, the content includes analysis, insights, news, association news and features and profiles on key companies and people.

The 2017 results show that magazine engagement continues to be strong, with 42 per cent of respondents spending more than half an hour reading each issue of FIDI Focus. They also appreciate the magazine’s style and content, with 93 per cent rating the design as excellent or good, and 87 per cent describing the overall quality/value as excellent or good.

Maiju Hamunen, communications officer at FIDI, said: ‘We are really pleased with the reader survey results. We offer our members a wider range of services such as training, events and networking opportunities. FIDI Focus is one of our key communications tools and we are delighted to see that it is popular among our members. The results reflect the great work of editor Rob Coston and the teams at CPL and FIDI.

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