Client news

Flying high one year on: magazine relaunch proves popular among BALPA members

A members survey by The British Airline Pilots’ Association (BALPA) has resulted in some very positive feedback about its member magazine, The Log.

CPL won a competitive pitch last June to revamp the design of the quarterly title, which is written and edited by an in-house BALPA team.

BALPA is the professional association and registered trade union established to represent the interests of 100,000 UK pilots. The Log reaches more than 85% of commercial pilots, as well as industry officials, international aviation bodies, other unions and MPs.

Some of the objectives of the redesign and launch included to make navigation throughout the magazine easier and rework the way in which content is presented to make it a more engaging read.

The members survey, completed last month, showed that 76% rated the new design as good or excellent and that over 20% of members are now reading more content than previously.

As well as a large increase in the number of members reading every edition of The Log, many are also opting to read it in their spare time at home as well as during their working day.

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