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CPL’s award-winning year continued when we won gold at the 2019 International Content Marketing Awards.
See the difference, a social care recruitment campaign for Cambridgeshire County Council, resulted in 52 new appointments – 130% ahead of the original four-month target.
These fantastic results, combined with the emotive creative executions, wowed the judges who voted it the Best Consumer campaign in a category that included shortlisted entries from companies including Tesco, ASDA and Waitrose.
Almost 150 agencies and companies from 23 countries entered the awards, which were held in London on Tuesday 26 November and organised by the Content Marketing Association.
CPL’s managing director, Mike Sewell, is thrilled with the latest award win. “This is a huge accolade for our team at CPL and one that reflects the quality and impact of the content marketing we deliver for our clients,” he said.
“To be ranked above some of the world’s biggest agencies and organisations in such a competitive category is a great tribute to everyone involved.
“We have a strong partnership with Cambridgeshire County Council and really enjoyed creating this campaign, which continues to run and deliver positive results. We hope the lessons learnt from this and other projects with Cambridgeshire can be put into practice in helping other local authorities with their social care recruitment.”