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A standalone digital marketing campaign, created and executed by CPL, has seen impressive results since its launch earlier this year.
With a strapline of ‘Now’s the time’, the campaign aims to increase the number of enquiries and bookings for doctor consultations at Bourn Hall’s fertility clinic in Wickford, Essex.
The highly-targeted campaign launched in March 2022, using video and still imagery on the following channels: Facebook, Instagram, Twitter, Pinterest, Google and Mumsnet.
In the first month, there was a 52% increase in the number of doctor consultations booked online for Essex clinics.
“This campaign is a first for Bourn Hall and the CPL team have ensured that it has a very different look and feel from previous marketing activity, which has been exciting,” said Bourn Hall’s sales and marketing director Richard Walters.
Read the full case study.