News

Proud to display Membership Excellence

We returned to Memberwise’s flagship conference to help organisations achieve content beyond membership, Richard Walters writes

A team from CPL Towers headed to London to exhibit at the Membership Excellence conference, Memberwise’s key event of the year.

We showcased our strategy of content beyond membership – sharing how content (including video, editorial, graphic and social posts) can be best utilised to help organisations retain existing members and attract new ones.

CPL is evolving as a content marketing agency, and the membership sector is a key area of expertise for us.

This is reinforced by recent client wins, including Fauna & Flora International (FFI) – the world’s oldest international wildlife conservation organisation – the National Autistic Society and the International Water Association (IWA).

Furthermore, look out for the release later this year of our membership research project – in partnership with market research specialist Ashridge Communications – revealing key insights into membership organisations’ content strategies.

Membership Excellence took place on Thursday 2 May in London and hosted more than 50 educational seminars and 65 expert speakers from the membership sector.

Richard Walters
is director - commercial
at CPL

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