Client news

Racing ahead with major new contract

CPL has signed a new, long-term agreement with one of the world’s leading global thoroughbred stallion breeding operations.

The five-year deal means CPL and Darley Stallions will extend a partnership that initially began in 2008.

Earlier this year CPL won a competitive tender to continue to provide content marketing services to Darley, which has its global headquarters in Newmarket, Suffolk, and which stands stallions in six countries.

Sam Bullard, director of stallions for Darley, said: “We enjoy working with CPL and the tender process reinforced what we know already: that their team goes above and beyond to deliver high-quality work for us on a daily basis. Darley continues to grow and evolve, with an ever-greater focus on digital marketing, and CPL is with us every step of the way in shaping and delivering a truly multi-channel strategy.”

Neil Adcock, client services director for CPL, added: “We called our tender proposal and presentation ‘United in success’. This is because our extensive team at CPL works closely with Darley’s teams in the UK and abroad to continue to raise the profile and value of Darley’s outstanding thoroughbred breeding operations across the world.

“Winning this contract is a tribute to everyone involved and we are delighted to further strengthen our partnership with Darley, which has helped underpin the growth of CPL over the past decade and more.”

Read the case study about CPL’s work with Darley.

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