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CPL’s work for The Thoroughbred Breeders’ Association (TBA) and the Chartered Society of Physiotherapy has been recognised by expert judges at the 2021 Membership Excellence Awards, organised by memcom.
The agency’s Great British Bonus (GBB) campaign for The TBA was highly commended in the best integrated marketing campaign category. And its contribution to The Chartered Society of Physiotherapy’s 2020 virtual conference took a similar accolade in the best virtual educational membership event of the year class.
The awards were presented at a live ceremony in London on 30 September.
Charlotte Lovatt, communications manager at the TBA said: "The TBA is delighted that GBB has been recognised with this award. Since launching in June 2020, the scheme has demonstrated that it is influencing buyer behaviour, encouraging more people to purchase and race British-bred fillies and mares.
The GBB launch campaign made an immediate impact on the sector and it is fantastic for both the CPL and TBA teams involved to receive recognition with a Memcom Highly Commended award. We are thankful to the team at CPL for creating and developing this bold brand and assembling an energizing campaign to drive registrations and sales.”
“It was fantastic to go home with two highly commended awards,” said Sophie Hewitt-Jones, director, client services, at CPL. “It was not only good to be back at a real, live event, but it was fantastic to have recognition for some of the great work we’ve done with clients during the past 18 months.”
The Great British Bonus is a prize money scheme for breeders, owners and trainers of British-bred fillies and mares. CPL has worked closely with the TBA to develop a bold and disruptive brand and an integrated, multi-channel marketing campaign that has seen the scheme go from strength to strength.
The venture has consistently produced results 20% ahead of target and continues to make a splash in the racing world.
The Chartered Society of Physiotherapy’s annual exhibition is normally held at the NEC in Birmingham but, as a result of the pandemic, the September 2020 event had to be transformed into a virtual exhibition – Virtual Physiotherapy UK.
The CPL team, led by Andy Shields, achieved excellent sales for the event, smashing their target, despite only having a few weeks to sell in a brand new concept.
CPL work was also shortlisted in two other categories: best magazine launch/relaunch for the digital magazine for the airline pilots association, BALPA, and team of the year for its in-house media sales team.
The full list of 2021 award winners can be found here.