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The importance of keeping Britain’s economy up and running is the focus of a new series of films created by CPL.
The films, commissioned by Cambridgeshire County Council and the NHS, feature three prominent business leaders talking passionately about how the vaccine can help us all stay safe and stay working.
CPL developed the brand strategy for the campaign including identifying suitable businesses representing a range of sectors located across Cambridgeshire. The central message of “stay safe, stay working, get the jab” is further reinforced on social media channels and through posters displayed in the companies’ workplaces and beyond.
The first film, released earlier this summer, was shot on location at Allpress Farms, which produces crops ranging from leeks to sugar beet.
Nick Allpress said: “The past 18 months have been very challenging for our business and others like ours’. We are not an office-based business, you can’t farm leeks ‘virtually’ so we need our staff to come into work so we can provide vital food to the supermarkets and onto your plate. We understand that the way back to normal for our business is for our staff to come forward for their vaccine – that way we protect ourselves, our colleagues and our workplace.”
The second film features Cambridge Commodities, which provides nutritional ingredients to the food industry. CEO James Stevens is shown saying: “For us to do what we do, we need everyone in our amazing region to stay safe and stay working. So please, get the jab.” A third film will be released towards the end of August.
The Mayor of Cambridgeshire and Peterborough has backed the campaign – calling on businesses to urge their employers to get the jab. Dr Nik Johnson said: “Having the local community and workplaces vaccinated is vital to keep the numbers of COVID-19 hospitalisations and deaths as low as possible.
“As the country cautiously moves out of restrictions, we need to be more considerate of each other, which includes getting the vaccine to not only protect ourselves but also to protect our colleagues and our communities.”
The films follow on from the successful #standfirm campaign delivered by CPL during the winter lockdown.
Read more about other content marketing projects delivered by CPL for Cambridgeshire County Council.