Telegraph magazine sets off on new voyage

CPL has led the redesign of a magazine that has been at the heart of interaction between an international maritime trade union and its seafaring membership since 1937.

Nautilus International’s new-look Telegraph, part of a multi-channel mix of communication from the union, will drop onto doormats later this month. Within, and in response to the concerns and needs of its global readership, members will find more comprehensive content, as well as an easier-to-navigate format that is bigger and bolder than ever. 

Our designers worked with the team at Nautilus International to mastermind the changes, which included rethinking format and paper stock. 

James Baldwin, who led the creative work at CPL, explained: “The brief was to create a modern, clean, uncluttered print publication that inspires members to act in its campaigns and take part in the union. 

“Nautilus International wanted its readers to feel empowered, involved, informed and proud. The new design makes better use of bold images and there’s more in-depth content at its heart. We have used fewer fonts with more white space so it’s easier to read, with greater flow so it’s also easier to navigate."

Signposting on ways to get involved is clearer, as is information on union campaigns. Readers’ letters will build on this community feel, as well as even more expert advice.

Read by up to 20,000 members in the UK, Netherlands and Switzerland and another 10,000 maritime industry professionals globally – with an expected pass-on readership of 110,000 – the Telegraph has been in existence for more than 80 years.

Typically, its readers are highly educated and technically trained, having undergone a minimum four years in higher education including practical experience at sea. They are taught to be leaders, tend to rise to captain or chief engineers, with responsibility for operational, commercial, safety of life, ship and cargo. 

Nautilus International Director of Communications, Campaigns and Digital Helen Kelly said: “The new-look Telegraph, hitting doorsteps in January 2022, is jam-packed with more of the information and inspiration that members need for a successful career in maritime, including legal, professional development, member benefits, and more ways to get involved.

“Member feedback was at the heart of this redesign, and, working with our partners at CPL, we believe we have created a bold, engaging member magazine that will be a valued and essential pillar of the way we communicate with our membership in 2022 and beyond.”

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