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September could be a trophy-heavy month at CPL Towers, after a host of award nominations in recent weeks.
Judges have recognised CPL’s excellence across a range of content marketing disciplines, including creating a corporate responsibility report for a FTSE 100 business, a clever public sector recruitment campaign and launching a brand-new digital and print content brand for a professional body.
Award of Excellence for Circular
Our work in creating Circular, a brand-new print magazine and digital hub for the Chartered Institution of Wastes Management (CIWM), has won an Award of Excellence in the Institute of Internal Communication (IoIC) National Awards
These highlight outstanding work in the internal communication profession, and Circular has been shortlisted under ‘Best Channel for members/stakeholders/volunteers’. The overall category winners will be announced in London on 27 September.
Circular nominated for Best Association Magazine
Our work with CIWM has also been recognised by judges for the Association Excellence Awards, with Circular among seven nominated titles fighting it out for Best Association Magazine (circulation up to 10,000).
The awards, launched in 2014, recognise and reward the achievements of trade bodies, professional membership organisations and associations across the UK.
‘See the Difference’ recruitment campaign shortlisted twice
Meanwhile, one of our recruitment marketing campaigns for Cambridgeshire County Council has been nominated in two categories in the regional Pride Awards, run by the Chartered Institute of Public Relations (CIPR).
‘See the Difference’ has been shortlisted for both public sector campaign and regional campaign of the year. It aimed to increase long-term recruitment of reablement workers – who help reintroduce people into their homes after operations or hospital stays.
The campaign included a range of multi-channel print and digital creative executions, which helped the council’s social care team smash its recruitment targets. CPL has subsequently gone on to deliver a number of other recruitment marketing programmes for the council.
The East Anglian CIPR Pride Awards take place at The Guildhall, Cambridge, on 19 September.
‘Best CSR report’ for Kier
Finally, the 2018 corporate responsibility report for construction and property group Kier has been shortlisted in Communicate Magazine’s 2019 Corporate & Financial Awards, which celebrates excellence in City communication.
The report was edited and designed by CPL and the judges picked it out as an example of great work in the ‘Best CSR report’ category.
The winners will be announced at The Brewery, London, on 24 September.
CPL managing director Mike Sewell said: “These projects are just three examples of the fantastic content marketing conceived and delivered by the CPL team over the past year or so. It’s great to be recognised by the judges for outstanding content that gets results on behalf of our clients. We are determined to make everything we do so engaging for our clients’ audiences that it helps us achieve our overall business purpose – ‘to help people belong’.”