Building a sense of belonging
Our business purpose – and the guiding principle that has supported and informed the decisions we’ve made over the past four years – is that “we help people belong”.
I really hope everyone in the list above feels a genuine sense of belonging, both to CPL and to the diverse range of organisations on behalf of which we have created and delivered a wealth of different content strategies before and since 2017.
So… what next?
Having completed the MBO, and with confidence that we can benefit from the economic optimism that seems to be abounding as we come out of lockdown in the UK, now is a good time to revisit what CPL is all about.
So we’ll be spending the next few months reviewing all aspects of Our Story – the document where we outline our purpose, values and priorities – to make it relevant and motivational for the next four years.
That means starting at the beginning by reassessing our business purpose, asking the basic questions any organisation should pose – like ‘what we want to stand for’, ‘where we want to go’ and ‘how we want to get there’. We intend to understand the views of people inside and outside CPL, so please be ready to offer your perspectives and insights if asked.