“Who even goes to Maccas?” a colleague asked me last week.
The answer is as simple as it is complicated – everyone does.
I don’t mean 65 million Brits; I mean the demographics cover every persona you can think of.
Who goes there on a Monday lunchtime, for example?
Businesses like McDonald’s and JD Wetherspoon – sometimes perceived as ‘cheap’ – need to cover a variety of audiences, but they have got it made.
Yes, the entry-level price points are low. But just ask yourself, when was the last time you went into Wetherspoons or Maccas and spent under a fiver?
You either drag in a group to make multiple purchases, staying for a while, or end up being upsold (those bloody hash browns…).
The beauty of their offer is that it is attractive to different people.
This is something to bear in mind if you have a wide number of potential audience personas.
At CPL, whenever we take on a new project for a client, our top priority is to understand the audiences that client wants to engage with.
We know no-one understands your business or offer better than you. However, working with us to take a fresh look at your key audiences can help identify and clarify who you’re trying to talk to and, therefore, how to communicate effectively with them.
We recommend taking a holistic approach based on evidence from a mix of sources, including – but definitely not limited to – digital analytics, stakeholder interviews, consumer research and social media audits.
Get in touch if you want to chat about a new project – don’t worry, we know some decent pubs if you don’t fancy meeting under the Golden Arches.
Share:
