News and insights

Insights
Martin Bewick, CPL’s content strategist, discusses why it’s good (although not always) to stray from the...
Insights
Freelance journalist Andrew Mourant has written for CPL since soon after the agency was founded. Here, he recalls how...
Insights
CPL’s Will Mott sounds off on the importance of audio.
Insights
During December 2021 CPL became the strategic editorial and publishing partner for the Institute of...
Insights
Finance director Laura Saunders admits she felt a little bereft when a potential major CPL project did not go ahead....
Insights
As CPL completes its four-year management buyout and reaches its 25th anniversary, Mike Sewell looks ahead &rdquo...
Insights
The values of TikTok – characterised by a search for authenticity, individuality, creativity and open dialogue...
Insights
When considering your content strategy, some deep-lying values remain unaltered – even during periods of great...
Insights
As she marks her fourth anniversary at CPL, director of finance Laura Saunders reflects on the range of behind-the...
Insights
CPL is extending the lease on its Cambridge office – even though hardly anyone has worked there for the past...
Insights
Nine months into the pandemic it feels like the ‘new normal’ is now just the normal, says CPL’s...
Insights
 A new TV advert, conceived and edited by CPL, demonstrates the impact that user-generated content can have,...