News and insights

Insights
Mike Sewell (above right) pays tribute to CPL co-founder Mark Rosselli (centre), who is retiring next monthHe will...
Insights
My journey to CPL started with a Google search. Like many hapless arts students who graduate without a clear vocation...
Insights
Mike Sewell reflects on a client event that raised some pertinent lessons for CPL and its clientsIt’s...
Insights
You’re investing in and creating some great content. But are you making the most of it?That’s a challenge...
Insights
Phil Minett explains why his team strives for editorial quality. A newspaper group for which I once worked used...
Insights
Tracey Lattimore, a senior editor for CPL, reflects on passing her 10th anniversary with the agency.Ten years seems...
Insights
When I arrived at CPL’s offices one Monday in July, I was a little uncomfortable. It was the start of the...
Insights
Think video, you think YouTube. It’s hard to name another platform so synonymous with online video. ...
Insights
“Who even goes to Maccas?” a colleague asked me last week.The answer is as simple as it is complicated...
Insights
First, I'd like to say that I did not want to write this blog. Having seen that it was Mental Health...
Insights
CPL’s Ciprian Cucuruz shares his tips on why video should be at the heart of clients’ content marketing...
Insights
The message behind CPL’s new promotional campaign works in two main ways for me.First and foremost, it...