News and insights

Insights
CPL is extending the lease on its Cambridge office – even though hardly anyone has worked there for the past...
Insights
Nine months into the pandemic it feels like the ‘new normal’ is now just the normal, says CPL’s...
Insights
 A new TV advert, conceived and edited by CPL, demonstrates the impact that user-generated content can have,...
Insights
First impressions are important, so choosing the right fulfilment solution for your magazine is crucial, says CPL...
Insights
Have the extraordinary developments in 2020 changed how membership bodies use content to connect with their core...
Insights
Company values look great on paper and tick the boxes when things are going well. But do they stand up to scrutiny...
Insights
The Content Connection, a report by CPL and Ashridge, shows membership organisations need to continually evolve their...
Insights
Recording high-quality audio is easier than ever, says CPL's Will Mott. But turning it into an accessible and...
Insights
Will Mott, CPL’s head of video, takes a trip down memory lane to consider what has changed since 2010 for him,...
Insights
Developing a consistent voice across all your content is a common challenge that is highlighted in CPL’s...
Insights
Getting the right message to the right people at the right time is more important than ever during periods of...
Insights
This blog originally appeared on the Content Marketing Association's website, as part of their #DecadeOfContent...