BIMCO, formerly the Baltic and International Maritime Council, is the world’s largest international shipping association, with more than 2,100 members across the world. It offers a wide range of services and works with industry experts to produce modern contracts tailored to specific trades and activities.
CPL has been working with BIMCO since 2016 to create its quarterly digital magazine, BIMCO Bulletin, which highlights the organisation’s work, as well as industry issues, analysis and insight. Each issue of the digital magazine is complemented by an animated GIF to help promotion on social media and to drive online traffic. When BIMCO launched SmartCon, however – its new system for editing contracts – an extra promotional push was required.
year-on-year increase in organic traffic for BIMCO Bulletin
year-on-year increase in social traffic for BIMCO Bulletin
year-on-year increase in direct traffic for BIMCO Bulletin
The digital format enables us to reach members and non-members alike deep within the – sometimes – very large maritime companies versus a physical copy in the lobby or CEO office. By being digital we can measure that our simple strategy of creating high quality, insightful and easy to read content to increase awareness of BIMCO and its services is working.