After taking a brief from our client during late 2021, CPL worked with Bourn Hall to create a standalone digital marketing campaign, aimed at increasing the number of enquiries and bookings for doctor consultations at Wickford.

Following extensive research, the CPL team pinpointed a key audience to target and selected appropriate digital channels to reach this market. 

The campaign creative was developed through the outcomes of the research. The team found that people in the target audience were extremely knowledgeable about the treatment they required and often highly informed about the process they would need to undergo. They all also had one thing in common: a desire to become pregnant. Previously, Bourn Hall campaigns had all focused on babies and children but this insight led the team in a new direction.  

Tapping into this desire, the creative focuses on pregnant women’s bumps, aiming to give an aspirational view of what Bourn Hall Wickford can help you achieve. It was also key to keep the campaign upbeat, fun and timely, showing that the process doesn’t need to take years and years. At the Wickford clinic, treatment can begin almost immediately and doesn’t need to be a daunting process. 

The highly targeted campaign launched in March 2022, using video and still imagery on the following channels: Facebook, Instagram, Twitter, Pinterest, Google and Mumsnet.