British Psychological Society

A flexible and proactive media sales approach to a range of commercial opportunities

Sector

  • Membership

Expertise

  • Commercial

Deliverables

  • Media sales

The client

The British Psychological Society promotes excellence and ethical practise in the science, education and practical applications of psychology.

The challenge

After a competitive tender, CPL were appointed to manage the media sales for the BPS’s flagship monthly member’s magazine, The Psychologist. In addition to increasing the media sales revenue for the printed magazine, BPS wanted to gain commercial revenue from other sources such as newsletters and podcasts.

BPS have since expanded the brief for CPL’s media sales team to include sponsorship sales of their annual conference, selling advertising in some of their journals, sponsorship of the app edition of The Psychologist, and to manage the development and sales of the new recruitment website https://www.jobsinpsychology.co.uk

 

The solution

CPL’s media sales team have proactively engaged with existing and potential advertisers to increase advertising revenue within The Pyschologist. CPL has led on the job board website development. 

The results

40%

year-on-year increase in advertising revenue on the Jobs in Psychologist website 

8%

increase in advertising revenue in The Psychologist magazine 

“The Society has worked with CPL for over a year now and has been impressed with their knowledge and professionalism of the industry.  The outsourced relationship is working well for both organisations and we look forward to the future.” 

Russell Hobbs, director of finance
BPS

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