British Psychological Society

Taking a flexible and proactive approach to media sales to maximise a range of commercial opportunities

Sector

  • Membership

Expertise

  • Commercial

Deliverables

  • Media sales

The client

The British Psychological Society (BPS) promotes excellence and ethical practice in the science, education and practical applications of psychology.

The challenge

CPL was appointed to manage the media sales for the BPS’s flagship monthly member magazine, The Psychologist. In addition to increasing revenue for the printed magazine, BPS wanted to gain commercial revenue from other sources, such as newsletters and podcasts.

BPS has since expanded the brief for CPL’s media sales team, to include sponsorship sales for its annual conference, selling advertising in some of its journals, sponsorship of the app edition of The Psychologist, and managing the development and sales of the new recruitment website, www.jobsinpsychology.co.uk

The solution

CPL’s media sales team worked proactively to engage with existing and potential advertisers to increase advertising revenue within The Psychologist and led on the job-board website development. 

The results

40%

year-on-year increase in advertising revenue on the Jobs in Psychologist website 

8%

increase in advertising revenue in The Psychologist magazine 

The Society has worked with CPL for over a year now and has been impressed with their knowledge and professionalism of the industry.  The outsourced relationship is working well for both organisations and we look forward to the future.

Russell Hobbs, director of finance
BPS

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