Conservation Leadership Programme

Inspirational film celebrates charitable landmark

The client

The Conservation Leadership Programme (CLP) empowers young conservationists around the globe to lead and effect change for a sustainable world and a better future for all life on Earth. Since 1985, CLP has directed project funding to early-career leaders from developing countries who are tackling priority conservation challenges. 

Photo credit for top image: ONG Aquasis

Photo credit for right hand image: Juan Guillermo Jaramillo

The challenge

Last year, CLP reached US$10 million in project funds donated in its 35-year history and wanted to mark the milestone with a short film to celebrate the real impact of the schemes and internships it supports – all 700+ of them. Additionally, the content needed to look forward: by maintaining fundraising momentum, inspiring future leaders and acknowledging CLP partners and donors – all within the space of two minutes.

Photo credit: Martin Mwangi @martinmwangiwild

 

The solution

CPL used its design and storytelling expertise to create an original, engaging and uplifting film that would drive awareness via a range of platforms. Among a plethora of potential imagery sources and themes we worked with CLP to determine a coherent and concise overarching narrative. A central map device was used as a vehicle to showcase the range of CLP projects around the world. The combination of evocative imagery and powerful messaging resulted in an animation that celebrates the past but, more importantly, strikes an optimistic and aspirational tone.

The results

Distributed to thousands

of CLP members worldwide

Top performing tweet

The film is CLP's top performing tweet this year, based on media engagements 

1,000+

applications started for a CLP award – more than double the previous year's figures

“It was a pleasure working with CPL. I was very impressed with the way the team quickly understood what we wanted from the start because they really listened and asked the right questions. I valued the regular updates from the team and the extraordinary effort they put into delivering an animation that really matched up with our vision, by the deadline.”

Photo credit: Purnima Devi Barman

Katie Tointon
Conservation Leadership Programme

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