Taylor Vinters Zebra Talk

Delivering powerful thought leadership on a new platform

Sector

  • Corporate

Expertise

  • Video

Deliverables

  • Marketing services

The client

Taylor Vinters is an international law firm that supports the businesses which drive the innovation economy. From their innovation clusters in the UK, Asia and the US, they partner with entrepreneurial clients ranging from Fortune 500 technology multinationals to fast-growth, venture-backed and owner-managed businesses to individuals driven by great ideas and a passion.

The challenge

Taylor Vinters launched the Zebra Project in 2018 to bring together business leaders, creative thinkers, academics and visionaries to shape the future world of work. As well as events, interviews and an inclusive online platform, Taylor Vinters sought to develop a podcast series that would deliver genuine thought leadership in an accessible and engaging manner in a crowded marketplace. Zebra Talk was born.

The solution

The Zebra Talk podcasts are an agenda-setting series of interviews with innovators, disruptors and top-level executives. CPL researched, identified and approached suitable contributors, tested various recording configurations and provided informal interview guidance. From coordinating the sessions at a professional recording studio to producing striking additional promotional video and social media content, CPL’s team of journalists, editors and producers combined to guarantee Zebra Talk felt authentic, sounded great and earned its right as an indispensable addition to the Zebra Project proposition.

The results

Nine

full length episodes and counting hosted on multiple platforms

1000+

listens of full episodes in first three months

466%

growth on Zebra Project LinkedIn page

We're delighted to have partnered with CPL on delivering this exciting next chapter for the Zebra Project. The recording sessions were a joy thanks to the team's efficiency and professionalism, with the edited episode available soon afterwards. CPL immediately understood what we wanted to achieve and were always thinking about ways to further promote the podcasts. We're really pleased with the results.

Matt Meyer
CEO, Taylor Vinters

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