Twin Hills Stud, at Cootamundra in New South Wales, Australia, is owned by Olly and Amber Tait, close to where Olly’s family bred some of Australia’s greatest racehorses. Twin Hills Stud stands stallions, offers racehorse and broodmare agistment, and sales preparation and consignment. It provides access to Australia’s most prominent breeding areas and is also within easy reach of racing stables in Sydney and Melbourne.
After taking ownership of Twin Hills in 2017, Olly and Amber’s ambition was to grow the business by standing stallions that would breed some of the most successful racehorses in Australian and the world. CPL’s role was to support Olly and the team responsible for marketing those stallions and mares by creating promotional materials that would grab the attention of Twin Hills’ knowledgeable target audience.
Working closely with the stud’s creative director, CPL has delivered a range of promotional materials for Twin Hills since 2017. These have included beautiful print brochures, exciting videos, attention-grabbing digital and print advertising, large format graphics and merchandise including caps and pens. All follow the distinctive Twin Hills creative style and create an engaging, premium feel that helps the business to punch above its weight in the Australian bloodstock market.
Twin Hills has grown from standing two stallions in 2017 to four in 2020. And Olly and Amber are ambitious to expand further.
Twin Hills’ premium marketing positioning is already bearing fruit with a significant rise in inquiries about stallions and mares. The racing press is taking notice, featuring the stud on numerous occasions.
When our recent video came out, a competitor sent me a note saying: ‘That’s the slickest marketing video I’ve seen done in our game. Streets ahead. Very well done indeed. You’ve raised the bar.’ This unprompted reaction sums up my view on all the great work done by CPL and the rest of our marketing team since we moved to Twin Hills. I am delighted that we are able to benefit from CPL’s all-round creativity, responsiveness and can-do attitude.