Content strategy

Do you need a content strategy? Do you even know what one looks like? We can help you decide if you should have one (you probably should, by the way) and then start you on the journey to creating it.

CPL works with professional membership bodies such as the Chartered Institute of Marketing, charities including Arthritis Care and corporates such as SABMiller and EY to create messaging houses, content roadmaps and story schedules that consider multiple channels and audiences and help you organise your storytelling for maximum impact and effectiveness. 

Your content strategy needs to work hand-in-hand with your wider business, marketing and communications plans to ensure you’re telling a consistent story to your clients, customers, members and employees. And that’s why there is no single ‘right’ model. We use different tried-and-tested techniques depending on what you and your organisation need.

A thought-through content strategy is at the heart of all good content marketing. We can help you get started. Your content strategy is an important element of your marketing and communication plan. At CPL we know how to help you synchronise the two. We can also ensure that, if appropriate, it complements your commercial activity, so you can maximise revenue potential.

Work

Content strategy, a quarterly magazine and website editorial
By using CPL’s design and content expertise, EY has boosted its influence within the energy sector