Sharing the love in CPL’s latest client recruitment campaign

Following the success of Cambridgeshire County Council’s reablement recruitment campaign, CPL has again been appointed to devise a second campaign, this time in a bid to attract experienced adult social workers.

The #welovesocialworkers campaign was created following extensive research. Interviews with current Cambridgeshire adult social workers, those from other authorities and workshops with staff members on the front line discovered that the Cambridgeshire team feel particularly supported by management. They receive a strong level of supervision and appreciate the flexibility they are given by the council when it comes to caseloads and creative problem-solving.

From these results, the campaign was formed, using tongue-in-cheek straplines to demonstrate the real-life nature of this role, while reinforcing the fact that Cambridgeshire really does love its social workers.