Chartered Institute of Marketing
As the largest professional marketing body in the world, CIM (The Chartered Institute of Marketing) offers membership and career development, training courses and professional marketing qualifications.
To create a quarterly magazine and online content hub for members of CIM globally, that challenges, questions and provokes debate. Both the printed magazine and online content need to encourage the audience to engage with the big issues facing the marketing industry today, and help them progress in their careers.
The editorial team work with CIM on a content plan to ensure pieces in both Catalyst, the quarterly magazine, and online are relevant, practical and thought-provoking. The emphasis, in print, is on in-depth articles juxtaposed with shorter pieces for pace. Three versions of the magazine cover the UK and Europe, Asia-Pacific and Africa. Catalyst is visually striking, modern and bold – and respected by the marketing community that receives it as a benefit of their CIM membership.
CPL also creates thought leadership and topical stories for Exchange, CIM's digital content hub. Page views of the website’s content pages quadrupled within six months of Exchange being launched as a new forum for insight and debate.
More than 90%
Rated Catalyst content good to excellent
More than 89%
Rated the design of Catalyst good to excellent
increase in page views of CIM's content hub
Strategic, creative and responsive is how I would describe the CPL team. We are delighted with Catalyst, which is proving a very effective communications tool, helping us engage with our members. And our online content hub goes from strength to strength.