Chartered Institute of Marketing

Content strategy, a quarterly magazine and website editorial

Sector

  • Membership

Expertise

  • Content strategy
  • Editorial
  • Design
  • Commercial
  • Video

Awards

  • IoIC 2016 Award of Excellence – Design

The client

As the largest professional marketing body in the world, CIM (The Chartered Institute of Marketing) offers membership and career development, training courses and professional marketing qualifications. 

The challenge

To create a quarterly magazine and online content hub for members of CIM globally, that challenges, questions and provokes debate. Both the printed magazine and online content need to encourage the audience to engage with the big issues facing the marketing industry today, and help them progress in their careers.

The solution

The editorial team work with CIM on a content plan to ensure pieces in both Catalyst, the quarterly magazine, and online are relevant, practical and thought-provoking. The emphasis, in print, is on in-depth articles juxtaposed with shorter pieces for pace. Three versions of the magazine cover the UK and Europe, Asia-Pacific and Africa. Catalyst is visually striking, modern and bold – and respected by the marketing community that receives it as a benefit of their CIM membership.  

CPL also creates thought leadership and topical stories for Exchange, CIM's digital content hub. Page views of the website’s content pages quadrupled within six months of Exchange being launched as a new forum for insight and debate. 

The results

More than 90%

Rated Catalyst content good to excellent

More than 89%

Rated the design of Catalyst good to excellent

4 x

increase in page views of CIM's content hub

Strategic, creative and responsive is how I would describe the CPL team. We are delighted with Catalyst, which is proving a very effective communications tool, helping us engage with our members. And our online content hub goes from strength to strength.

Steve Woolley, head of external affairs and content
CIM

Other projects

Chartered Institution of Building Services Engineers

View project

View the project