Chartered Trading Standards Institute

A multi-channel content strategy fit for the 21st century

Sector

  • Membership

Expertise

  • Content strategy
  • Editorial
  • Design
  • Digital development

Awards

  • IoIC 2011, Award of Excellence
  • MemCom 2016, Winner — Digital

The client

The Chartered Trading Standards Institute (CTSI) is a professional membership association representing trading standards professionals.

The challenge

CPL worked with CTSI to create and deliver a quarterly printed publication and a monthly digital magazine.

The solution

In print, TS Review: a high-quality quarterly magazine that reviewed, analysed and sparked debate within the industry.

On screen, TS Today: designed and optimised to work effectively on screen, and included breaking industry news, features and reviews.

Monthly newsletters kept the membership in touch and well informed. 

The results

9m 50s

Average reading time for TS Today

21

Pages read per session of TS Today

45%

Open rate for monthly e-newsletters

Congratulations on our first digital edition. I must compliment you on the dedication and determination shown by all the crew at CPL to ensure our digital presence began with something of excellent quality.

 

Suzanne Kuyser, director of communications and policy
​​​​​​​CTSI

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