Darley

Creating a dedicated team to handle the global marketing of a prestigious, world-renowned brand

Sector

  • Corporate

Expertise

  • Design
  • Editorial
  • Video
  • Digital development
  • Commercial

Deliverables

  • Marketing services
  • Website
  • Media buying
  • Annual brochure

Awards

  • CMA 2011 – Best Specialist Communication
  • CMA 2015 - Shortlisted for Brochure of the Year

The client

​Darley is one of the world’s biggest and most prestigious equine breeding businesses. Founded by HH Sheikh Mohammed bin Rashid Al Maktoum of Dubai, it currently stands stallions in six countries around the world. Its headquarters is at Dalham Hall Stud, Newmarket – the historic and internationally renowned home of horseracing.

The challenge

CPL has handled Darley’s global marketing content for more than a decade. It is crucial to Darley that CPL can: achieve a very quick turnaround of projects, particularly in light of race results; offer a one-stop shop for a range of services, such as advert design, outdoor marketing, digital design, video creation and media buying; deliver marketing material to the highest quality and always on time; break away from the traditional project-management model to meet fast-changing needs, often at short notice.

The solution

CPL has created a dedicated account team with market-leading skills to work with Darley on a daily basis to deliver global content marketing. Supported by a team of print experts, digital designers, video editors and developers, we create content to inspire and educate existing and potential clients about Darley's stallions. 

We are responsible for producing all key Darley marketing content. We run its international websites; carry out photo-shoots all over the world; design for print and digital; print and distribute a wide range of marketing and promotional material; design and build websites; and create adverts for newspapers, magazines and websites, and manage media buying.

The results

Quality

of work recognised through several industry awards

Wider range

of services delivered by CPL than ever before

Increase

in video work and digital projects

We couldn’t be more pleased with the wonderful team at CPL. They always go above and beyond and still deliver high-quality work on a daily basis, whatever we throw at them.

As Darley has grown – particularly in the delivery of digital marketing – CPL has been with us every step of the way; always happy to try new things on our behalf.

Alison Horan, Group Head of Marketing
Darley

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