With food always on his mind, Adam Driver uses a festive analogy to get across CPL’s attitude to making content work harder for you.
It’s that time of year. Christmas will be upon us before we know it (and Thanksgiving, for our American readers), so it’s an apt moment to revisit one of my favourite phrases to explain our content marketing approach.
Every year, on these special occasions, we gather friends and family together, putting on a massive meal. After we are stuffed from the feast, there is usually plenty of food left over. So, what we do with it? Turkey sandwiches, curries, pies, and soups for weeks on end. I love it. We also make bubble & squeak – Americans, give it a try, it’s delicious. Less repurposed, more smashed together.
Now, think of the ‘turkey’ as your major pieces of content – that important interview, the dreaded annual report, a major event or a new podcast series.
Some examples
You could:
At CPL, we’re always thinking about content in this way – we all spend so much time and effort coming up with the ideas, fleshing them out, and collaborating to create something standout and interesting.
It’s our goal to make your content work harder for you.
Get in touch if we can help you with your content strategy. Or your leftovers.
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