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Fertility treatment and options can be complex to understand.
Long-term CPL client, Bourn Hall Fertility Clinic, approached our team with a brief to communicate key information in a digestible, contemporary and entertaining way.
The sales and marketing team at Bourn Hall were keen to use their website and social media channels to explain key aspects of the treatment process, as well as providing their colleagues with content to share with prospective patients.
To answer this brief, CPL created two new animations for the clinic in 2021.
The first animation takes patients through the IVF (In vitro fertilisation) journey from start to finish. This includes how long the process takes, what is involved, and the support available if, unfortunately, your treatment is not successful.
The second animation is aimed at same-sex female couples and details their treatment options. It can be daunting starting the process as a same-sex couple and this short film aims to break down the knowledge barrier to allow patients to feel more in control of their journey.
A third animation around understanding IVF success rates will be launched later in 2022.
To date, the animations have been viewed by almost 400 prospective patients online and sent to hundreds more via the patient services team at Bourn Hall.