CPL wins major media sales contract

CPL has been appointed to deliver media sales on behalf of a professional body responsible for transforming the health and wellbeing of individuals and communities across the UK.

The appointment to work with the Chartered Society of Physiotherapy (CSP), which has 59,000 members, follows a competitive tender process earlier this year.

The contract, to sell commercial opportunities for the CSP worth hundreds of thousands of pounds a year, marks the latest stage in the development of CPL’s media sales offering.

Our dedicated team already sells commercial portfolios on behalf of membership organisations including the British Psychological Society, the Camping and Caravanning Club, the British Parking Association and the Chartered Institution of Wastes Management.

The CSP project, which has started this month, involves selling across a portfolio that includes the Frontline membership magazine, the annual Physiotherapy UK conference and trade exhibition, a recruitment site and the CSP’s websites at https://www.csp.org.uk/ and https://www.physiotherapyuk.org.uk/

Richard Walters, commercial director at CPL, said: “This is a hugely exciting contract win for us and is a reflection of our success and expertise in the membership sales sector.

“The CSP is a fascinating organisation whose members play a hugely important role in improving the overall wellbeing of people in the UK. We are delighted to be getting stuck into the project.”

Steve Mann, head of advertising and events for CSP, added: “We undertook a thorough review of our commercial offering and met with a number of media sales agencies before making this appointment.

“The CPL team impressed us from the start with their energy, enthusiasm and creativity and we are looking forward to working with them.”

Find out more about advertising with CSP.

For more on CPL’s media sales credentials, email lucy.oakshott@cpl.co.uk