Royal College of GPs prescribes CPL for recruitment and retention marketing project

CPL has won the contract to create a recruitment and retention marketing campaign for the UK’s leading family doctors’ organisation.

The Royal College of GPs (RCGP) appointed CPL in September following a competitive pitch process – and the research element of the project is already well under way.

The work will see CPL creating a campaign that will underpin the RCGP’s focus on reinforcing the value of membership to its 54,000 family doctors in the UK and overseas. It is expected the campaign executions will be delivered across a broad range of internal and external channels.

Stephen Young, head of marketing for the RCGP, said: “We are delighted to have appointed CPL for this project. We were impressed by their team’s deep understanding of what makes membership organisations tick – and are confident we will benefit from their experience in carrying out similar recruitment and retention campaigns in other sectors.”

CPL managing director Mike Sewell added: “It’s great to be working with the RCGP, which represents professionals working in such an important and fast-changing profession. 

“CPL creates and delivers content marketing for dozens of membership organisations, ranging from magazine and media sales projects to campaign-based marketing programmes such as this one for RCGP. I hope this will be the start of a long-running partnership with RCGP.”

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