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During summer and autumn 2019, CPL and Ashridge Communications asked a range of membership bodies – of different types, sizes, and from across a range of industry sectors – to participate in a survey about how the content they produce connects the organisation and its core audience. We also carried out a number of in-depth interviews with people responsible for their organisations' content strategies.
The report assesses membership bodies' effectiveness in using content to grow and retain members, and provides some invaluable insight into how to maximise your content channels for existing and potential members.
You can download a free copy of the report by completing the form below and see also our summary: Why failing to target content properly is a “wasted opportunity”.