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CPL’s expertise in creating and delivering content marketing strategies for professional membership bodies has been underlined in the agency’s recent new business win.
Following a competitive tender process, the Association of Corporate Treasurers (ACT) has appointed CPL to produce its magazine, The Treasurer, along with a range of other digital and print content.
The ACT is the latest membership body to have joined the CPL client roster in recent months, following successful tenders during 2022 with the Royal College of GPs and the Institution of Structural Engineers.
Sophie Hewitt-Jones, client services director for CPL, said: “The Treasurer is one of the best magazines in the membership sector and we are excited that the ACT has given us the opportunity to develop it further. As with all our clients, we look forward to working closely with the ACT to strike the right balance in maximising the benefits of different digital and print channels.”
Anne Hogarth, director of marketing and communications, at the ACT, said: “We were impressed by CPL’s credentials and responses throughout the tender process – and we are looking forward to working with Sophie and the rest of the team.”